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Sunday, 03 November 2019 14:46

Digital Marketing Specialist (SEO / SEM / Paid Media)

Written by Usop Wilcha
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Wonder Pod Sdn Bhd is a team, comprises of technical wizards, marketing warriors, web designers, evangelist . Innovative digital business and an integrated marketing create the opportunity to foster new growth and discover new potential.
Registration No: 1142739V


Additional Info

  • Company: Wonder Pod Sdn Bhd
  • Location: Puchong
  • Salary: RM4000 - RM6000
  • Salary Min: 4000
  • Salary Max: 6000
  • Responsibilities:

    To support our country expansion plans, we are looking a few positions of SEO/ SEM paid Specialist to join our Digital Advertisement Team
    -Responsible for implementing client Customer Acquisition Strategy
    -As a highly motivated individual, with experience and passion for: Search media, social media (paid media) in the digital marketing funnel, and data-driven audience targeting
    -Plan, design & strategize for SEO, Adwords campaign, and all social media channel paid ads such as Facebook, Instagram, Twitter, Youtube, LinkedIn and etc.
    -Plan, create, place & setting digital advertising budget on a variety of ads network such as Adword, Facebook, Instagram, Twitter, Youtube & other paid media
    -Identify trends and insight, optimise ads settings and performance based on insight
    -To advise & support campaign content, concept, design to optimise campaign result 
    -Provide insights to content team to improve overall ads relevancy and quality
    -Develop & maintain comprehensive search media & social media strategies and marketing techniques (eg. SEO, SEM, Facebook ads) to increase visibility and traffic across all brands we serve
    -To optimise digital assets and campaigns to maximize reach for lead generation
    -Manage and perform daily account responsibility associated with a Search marketing platform and social media platform
    -Analyze information to bring forward insight, result, and suggest optimizations, (e.g. keyword research, ad copy testing, bid management tactics) and test scenarios, ensure optimal return on clients advertising investment 
    -Re-adjustment, recommend a change to campaign strategy to ensure optimizing and achieving the campaign goal
    -Instrument conversion points and optimizes user funnels
    -Monitor, assess and react to competitor strategies
    -Measure and report performance of all digital ads campaign and assess against goals (ROI and KPIs) 
    -Generate monthly reports on our digital ads campaigns performance
    -Analyze key metrics that measure our digital ads traffic and our service quotas
    -Evaluate the effectiveness of online marketing programs (ROI and KPI on a weekly, monthly and per campaign basis, draw a conclusion and develop recommendations based on the result in a timely basis
    -Provide business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates
    -Working closely with internal creative/ design, copywriting, social media producer, and account servicing personnel
    -Collaborate with internal teams to create leads, landing sites, digital journeys and optimize the user experience
    -Partner with advertising and media specialist to increase & improve online ads result
    -Engage and nurture a relationship with potential 3rd party online ads channels

  • General Requirement

  • Requirements:

    Degree in Advertising/Media, Mass Communications or equivalent
    -4 years hands-on Paid Media experience across all tactics (SEM, Paid Social, Programmatic Display and Video, Mobile, Affiliate) and DSP, DMP and Ad-servers
    -Excellent verbal and written communication skills in English
    -Proven SEO and SEM experience managing PPC campaigns across Google, Yahoo and Bing
    -Solid understanding of performance marketing, conversion, and online customer acquisition
    -In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
    -Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) 
    -Experience with A/B and multivariate experiments
    -Working knowledge of HTML, CSS, and JavaScript development and constraints 
    -Knowledge of ranking factors and search engine algorithms 
    -Expert understanding of Salesforce, and Pardot CRM and Marketing Automation tools 
    -Own personal transportation

    Strong working knowledge of paid media and channel management platforms 
    -Expert knowledge of media performance tools, including AdWords, Google Analytics, bid management tools and etc
    -Experience with JavaScript or AdWords scripts will be an advantage 
    -Google AdWords certified across, search advertising, mobile advertising, video advertising, display advertising, shopping advertising
    -Facebook Blueprint certified buying professional will be added value

  • Age Limits: 45
  • Languages: English
  • Job Condition

  • Industry: IT
  • Working Days: Monday - Friday Only
  • Working Hour: Mon - Fri 9 am - 6 pm
  • Probation: 3 Months
  • Type: Permanent
  • Shift Work: No
  • Allowances: Misc allowance (Discuss during interview)
  • Annual Leave: Included
  • Local Only: Yes, Malaysian Only
  • Benefits: EPF / SOCSO / Etc.
  • Bonus: Depend staff performance
  • Screening Questions:

    -Tell us about your most successful SEO, SEM, Paid Media campaign as Digital Marketing Specialist
    -Do you own any personal transportation?
    -Are you willing to work in Puchong? (Map:

  • Form:

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